Puregold Price Club brings access to Gcash for Business, end-to-end digital financial tools to more Filipino sari-sari store owners.

MANILA, Philippines – Puregold Price Club Inc. has entered into a strategic partnership with Gcash for Business to accelerate digitization. Sari-Sari Saving and expanding access to digital payments and financial solutions among Philippine Nano, Micro, Small and Medium Enterprises (NMSMEs).

Through this partnership with Puregold Price Club, GCash for Business aims to make payment tools easier to access for merchants who previously could not use them and provide them with the right tools to accept digital payments, manage funds and grow their business.

Sari-Sari Stores are one of the most important pillars of the Philippine economy, serving as an accessible source of essential goods in local communities across the country. Yet many NMSMEs continue to operate in cash-based systems that limit their ability to accept digital payments such as QRPH payments and debit and credit cards, track transactions, manage cash flow and access formal financial services.

Puregold Price Club and GCash for Business directly address these gaps, bringing tools that are easy to access, scalable and built for them.

“Our partnership with Puregold Price Club reflects our shared vision to empower communities by making digital payments and business solutions more inclusive, practical and attainable,” said Ren-Ren Reyes, President and CEO of G-Xchange.

Bringing digital solutions to the local economy

One of the key activities under this partnership is the Tintahan Ni Aling Puring (TNAP) Conference 2026, one of the largest annual gatherings in the country. Sari-Sari Shop owners and small business operators.

The event introduced Puregold Price Club’s TNAP entrepreneur network to GCash for Business, which empowers business owners with tailored and flexible digital payment solutions like GCash SoundPay and GCash PocketPay.

GCash PocketPay turns an NFC-enabled Android smartphone into a POS machine, allowing merchants to accept credit card and QRPH payments anytime, anywhere. With GCash SoundPay, every payment transaction is secure with real-time payment confirmations you can hear.

Beyond accepting payments, the GCash for Business portal provides a centralized platform where merchants can track transactions and manage their transfers to their suppliers without limits and fees.

Through on-ground demos and onboarding support, merchants learned how to quickly set up and accept digital payments using GCash for Business Devices. By doing so, merchants can pay more, serve their customers better, open up more opportunities, and actually empower them to grow.

“Puregold Price Club and GCash have worked hand-in-hand to empower our Tindahan ni Aling Puring members, who are at the heart of our mission. Through our partnership with GCash for Business, we are helping equip members of the Tindahan ni Aling Puring network with digital tools and payment solutions,” concluded Puregold Price Club President Vincent Ko.

The partnership also extends to Puregold’s retail operations, where GCash for Business solutions are integrated to support in-store transactions, deliveries and wider operational processes. This creates a highly connected ecosystem between suppliers and suppliers Sari-Sari Shops they serve.

Puregold Price Club and GCash for Business are driving digitization among NMSMEs by making digital tools and solutions accessible to businesses of all sizes—even small businesses to adapt to changing consumer behavior, participate in the digital economy, and unlock greater opportunities for long-term growth and financial inclusion.

Learn more about GCash solutions for business for sari-sari store owners and MSMEs at https://gcash.com/business/msme.

Editor’s note: This press release is sponsored by GCash. It is published by an advertising content team independent of our editorial newsroom.