Health and fitness company Herbalife has reached an agreement to acquire assets from Bioniq. This UK-based personal supplement company focuses on making health more accessible and achievable.
The transaction will complement Herbalife’s 2025 acquisition of Pro2col, a digital health and fitness app company, and Link BioSciences, a company that processes biometrics, biomarkers, lifestyle data, DNA, and data from Pro2col to formulate customized nutritional supplements.
Herbalife says the acquisition allows it to offer a broader range of personalized supplements in multiple delivery formats.
“The future of health and wellness is becoming more personalized and informed by data,” said Stephan Gratziani, CEO of Herbalife. “By combining Bioniq and Pro2col’s personalized supplement technology with the strength of our global distributor network, we are expanding our ability to deliver personalized healthcare on a global scale.”
The transaction is expected to close in Q2 2026, subject to customary closing conditions and regulatory approvals. The purchase price of US$55 million will be paid over five years, including an initial payment of US$10 million at closing.
Moreover, Herbalife noted that the transaction value includes up to US$95 million in contingent payments based on future performance.
The company expects to offer Bioniq personal supplements to customers through its distributors in the US and select countries in Europe later this year.
Data-driven health
Herbalife said the acquisition advances the company’s vision to become a technology-enabled, data-driven health and wellness platform.
Bioniq develops personalized supplement formulas by combining a patented product personalization framework, a person’s health background, and its proprietary database of biomarkers. The resulting formulations are designed for a variety of individuals, from everyday health consumers to elite athletes.
“I founded Bioniq in 2019 with a vision to help people optimize their well-being through a science-driven approach to nutrition that incorporates biomarker and lifestyle data,” said Vadim Fedotov, founder and president of Bioniq. “I am excited to join Herbalife’s global distributor network and commitment to promoting wellness at scale.”
Bioniq develops personalized formulas based on a product personalization engine, personal backgrounds, and biomarker databases (Image credit: Bioniq).Herbalife has also received a call option to acquire Bioniz LAB, a platform focused on small molecules and peptides. This option allows the company to evaluate potential long-term opportunities in this area.
Portuguese soccer player Cristiano Ronaldo, Herbalife’s nutrition partner and shareholder in Bioniq, said he shares the company’s vision to increase access to personalized supplements at scale through Herbalife’s global distributor network.
“Throughout my career, biometrics and personalized nutrition have been essential to help me perform and compete at the highest level,” Ronaldo said. “I have experienced firsthand how a suitable approach to nutrition can help optimize performance.”
“I’m excited to see Bioniq personalized supplements become part of Herbalife’s expanding access to nutritional supplements, helping people take a more informed approach to their health, fitness, and performance.”
Mergers & acquisition news
Herbalife’s acquisition of Bioniq follows a wave of acquisitions in the food and nutrition space to expand the company’s portfolio.
Last week, Danone entered into a definitive agreement to acquire Huel, which offers complete, nutritionally balanced meal solutions. With this acquisition, Danone aims to expand its functional nutrition portfolio.
Earlier this year, Lone Star Funds announced that it would take over the Capsules & Health Ingredients division under the Lonza Group as a more flexible standalone business.
Moreover, Darling Ingredients and Tessenderlo Group combined the collagen and gelatin segments of their companies, Rousselot and PB Leiner, to become a collagen-based nutrition company. The new company has an expected revenue of US$1.5 billion, with the deal expected to close this year.
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