Playlist, the parent company of Mindbody, Booker, and ClassPass, today announced the successful closing of its merger with EGYM, a global innovation leader in smart fitness technology, AI-enabled exercise programs, and enterprise fitness solutions, establishing the world’s largest full-stack fitness and fitness operating system.
The transaction, which includes $785 million in new equity investment and values the combined company at $7.5 billion, marks a significant step in Playlist’s mission to power the future of people’s fitness experiences worldwide. The new investment was led by Affinity Partners, with participation from a consortium of existing investors including Vista Equity Partners, Temasek, and L Catterton.
The current playlist includes more than 40,000 Mindbody-powered businesses, more than 88,000 ClassPass locations, more than 20,000 EGYM Wellpass employer partners, more than 33,000 EGYM-powered fitness locations, and millions of active users in 30+ countries. The combined company has more than 3,000 employees globally.
The growth in playlist reservations shows that demand for real-world fitness, wellness, and self-care experiences is accelerating. At the same time, operators who provide this experience navigate an ecosystem of software, equipment, corporate wellness programs, consumer marketplaces, and member engagement tools.
By combining Playlist’s AI-driven software with EGYM’s consumer ordering platform and smart equipment, hyper-personalized AI training plans, and corporate fitness aggregator, the combined company is positioned to form a comprehensive operating system that touches every layer of the fitness and wellness ecosystem.
The complementary capabilities of Playlist & EGYM will help businesses streamline operations, connect more businesses seamlessly with high-quality fitness options, create stronger connectivity in the end-to-end wellness ecosystem, and give people the tools they need to take charge of their health and well-being.
“With EGYM joining the Playlist portfolio, we can support the entire consumer journey end to end, from the first moment of inspiration through booking and check-in to the physical experience on the gym floor,” said Fritz Lanman, CEO and Co-founder of Playlist. “By integrating software, hardware, and AI, we have the opportunity to make every step of that journey more seamless, personalized, and efficient for our members and partners.
“What’s most exciting about this next chapter is that Playlist is now a founder-led company, which means that Fritz and I will have an important voice in shaping which playlist,” said Philipp Roesch-Schlanderer, Playlist Founder and CEO of EGYM. “We are now uniquely positioned to grow the entire industry by building a long-awaited bridge between fitness, wellness, and the Healthcare market. Together, we are establishing a truly global first-run wellness technology operating system on a scale that will redefine health and longevity for the next generation as we make long-term investment decisions.”
With the transaction now complete, EGYM will become a subsidiary of Playlist along with Mindbody, Booker, and ClassPass. Over time, the combined company hopes to reinvest in AI, personalization, carrier tools, and platform connectivity to help businesses grow more efficiently and deliver more health experiences to consumers. For more details, visit: https://www.playlist.com/
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