Red Bull tops the list of sponsors, including Diamond Edge Construction, Matrix Fitness, Precor, PromoVault, The Abs Company, Daxco and Big Brand Graphics.
TAMPA, Fla., March 31, 2026 /PRNewswire/ — CR Fitness Holdings, the fastest and fastest growing Crunch Fitness franchisee, is bringing back the Conquer Challenge this summer – in a bigger way than ever – with $17,000 in Cash Prizes up for grabs!
Members in the franchisee system of 93 participating clubs will challenge themselves and compete in a series of exercises that test their skills, strength, and endurance – pushing themselves farther, faster, and harder than ever before – in an effort to “Conquer their Borders.”
CR Fitness announces the Conquer Challenge member competition event.
From April to June, the three-month program will be divided into 3 Phases: Registration, Preparation, and Competition for ATHLETES – culminating in the Qualification Round on Saturday, June 6, and the FINALIST moving to the Regional Final on Saturday, June 20!
Open to all members, the Conquer Challenge invites participants of all fitness levels to train, compete, and conquer. Each club aims to host up to 100 competing members (i.e. “ATHLETES”), supported by a team of certified personal trainers (i.e. “staff”) who will act as referees, motivators, and coaches throughout the event.
“At Crunch, we’re always looking for new ways to challenge and support our members,” said Tony Scrimale, CEO and Co-Founder of CR Fitness Holdings. “The Conquer Challenge is more than a competition, it’s an opportunity for members to train with purpose, build confidence, and experience the power of community within our club.”
Crunch Conquer Challenge Overview
Qualifying Round – June 6, 2026
All 93 participating clubs will host the same competition format, giving every athlete an equal chance to progress. Please see your club for details.
Regional Finals – June 20, 2026
Finalists from the Qualifier Round will advance to one of eight regional event locations: Crunch Land O’ Lakes (Tampa, FL), Crunch Lakewood Ranch (Sarasota, FL), Crunch Altamonte Springs (Orlando, FL), Crunch Port St. TX), and Crunch Arboretum (Charlotte, NC),
How to participate:
Registration will be open from April 1st to April 30th at all 93 participating CR Fitness Crunch locations ‘Front Desk and Personal Training Bar. For $50, members will receive:
- Enter the Crunch Conquer Challenge (Club Level)
- Two personal training sessions
- A Kickoff experience
- Official Crunch Conquer the t-shirt athlete challenge
Participants will also gain access to a structured training program throughout May, including:
- Weekly workouts designed by Crunch Certified Personal Trainers
- Option of additional personal training sessions for enhanced preparation
- exclusive promotional offers on personal training packages
The Conquer Challenge competition reinforces Crunch’s commitment to innovation in fitness programs and member engagement, offering members a unique opportunity to push beyond their limits and conquer their goals.
CR Fitness Holdings is on track to operate 110 locations nationwide by the end of 2026. With over 150 years of combined industry expertise, the leadership team – Vince Julien, Geoff Dyer, Jeff Dotson, and Tony Scrimale – currently operates 95 clubs across Florida, Georgia, North Carolina, Texas, and Tennessee, with plans for further growth in Arizona.
About CR Fitness Holdings
CR Fitness Holdings is the leading franchisee of Crunch Fitness. The company is rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, Texas, and Tennessee, with plans to expand to Arizona. A veteran management team leads it with over one hundred and fifty years of combined experience in the fitness industry. With comprehensive fitness offerings and an affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level. It is well positioned to capitalize on consumers’ focus on health and fitness.
About Crunch Fitness
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering the “No Judgments” philosophy. Crunch serves a fitness community for all kinds of people with all kinds of goals, doing all kinds of things, working out in the same place. Today, we are known for creating unique group fitness classes and unique programs for our diverse members. Headquartered in New York City, Crunch serves more than three million members and more than 550 gyms worldwide in 41 states, the District of Columbia, Australia, Canada, Costa Rica, Portugal, Puerto Rico, Spain, and India. Crunch is growing rapidly in the United States and around the world.
For Media Inquiries:
Rich Merrill
SVP, Marketing
[email protected]
SOURCE CR Fitness Holdings, LLC.
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