Nice, no lack of gym. But for years, something was missing, where fitness was just one piece of a bigger lifestyle puzzle. That observation drove the creation of the Flexx club, a high-end club that draws its inspiration from holistic fitness destinations that have become staples of Paris, London and New York.
“When we designed the Flexx concept, there was not a very good place built with the idea of a lifestyle destination in Nice,” explained Marion Boyadjis, founder of the Flexx club. Market research confirms what many locals already feel: a greater appetite for something more ambitious than traditional gyms. The city’s mix of affluent demographics, expats, and international visitors make it the right place, and the right time, to bring the concept to the French Riviera.
More than a gym: A philosophy of living well
What sets the Flexx club apart is its refusal to be just one thing. Under a single roof, members have access to a fully equipped fitness floor with Technogym machines, a group class studio, a spa with swimming pool and sauna, a healthy restaurant, and a coworking space. The combination is deliberate and reflects a philosophy as much as a business model.
The idea, as Marion says, is simple: “to be able to exercise, relax, eat, and work all in one place.” There is also a social dimension baked into the concept. Flexx Club was designed from the ground up to be a meeting place for like-minded people, where members can make professional connections over a post-workout meal or find a new training partner in a group class. This is the kind of club experience that has long existed in other major cities but has yet to land in Nice.
One day at Flexx, from the first rep to the final soak
Walk through a typical member’s day and the concept clicks into place. Can start on a treadmill, transition into Zumba or Hyrox class, then wind down with lunch in a shared restaurant, maybe, with someone who was a stranger six months ago. Afternoon can involve a few hours at the coworking desk, before the day ends in the pool or sauna. All this, without leaving the building.
The Pilates Reformer is one of the club’s flagship offerings, and it represents the Flexx club’s broader approach to quality. The engine is top-notch, but the real investment is behind it. Instructors are rigorously trained and capable of tailoring each session to the individual whether the person is an athlete looking for cross-training, someone managing an injury, or a beginner focusing on posture and core strength. The small group format keeps the experience personal, and the studio environment is designed to help members truly disconnect.
The social dimension in the Flexx club has been both designed and discovered. All shared spaces, such as restaurants, coworking areas, and group studios, are conceived as places where natural connections can form. And they have. Members have built friendships and professional relationships that extend beyond the club walls.
That community spirit is matched by a practical openness to visitors. Day passes, weekly access, and monthly memberships without commitment make the Flexx club accessible to Nice’s important international population: tourists, seasonal residents and expats who want world-class facilities without being tied to a long-term contract. “In five years, we aim for the Flexx club to be the leading health and fitness club in the Nice region,” said Marion Boyadjis, adding, with quiet confidence, that they expect them to.
For more information on membership, please visit Flexx Club
4 Rue Sacha Guitry, 06000 Nice
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