Popular VR fitness app FitXR is introducing a new mode called Flow Studio, expanding its lineup of workout offerings that already include Boxing, Combat, HIIT, Sculpt, Dance, Zumba, and Slam.
Flow Studio brings familiar formats to the platform. The user moves through a sequence based on rhythm, smashing targets like balloons and handheld bats while crouching and lunging under the entry barriers set at different heights and angles.
But this is not just another mode of training.
FitXR founder and CEO Sam Cole told me the decision to build Flow Studio came as soon as possible after the changes in the VR fitness landscape, especially regarding the uncertainty and future of Supernatural.
“After obviously hearing the news about Supernatural … we felt you should visit their Facebook page to see how much it means to the community,” Cole told me.
The reaction was hard to miss. For many users, flow-style training is just another option. They are routine. And within that community, that concern is palpable.
This is not a regular user. Many rely on these workouts as their primary form of exercise, and even the possibility of change creates real uncertainty.
For users who have built long-term routines around VR fitness, stability is as important as innovation.
Rather than guessing what users want, FitXR goes directly to them. Cole said the team spoke with “lots and lots of Supernatural members … power users” to understand what they value most and what they would miss if the experience were lost. An answer kept coming. “The Stream Studio just came out, so it is clear as one of the top things that they want,” he said.
The rollout speed is notable. Although the concept had been prototyped internally for years, the decision to bring it to market was driven by the moment.
I’m part of the exact group FitXR is targeting here. My weekly routine has been divided into several apps, including Supernatural, FitXR, and others. Flow training is the only thing I can’t get enough of. Boxing is everywhere. The flow is not.
The timing makes sense. Given the uncertainty surrounding Supernatural, FitXR steps in at a time when users are actively looking for what’s next. Rather than trying to convince new users that VR fitness works, it focuses on giving existing users a way to continue what they’re already doing.
Flow Studio was launched as a starting point, not a finished system. Cole emphasized that the goal is to move quickly, even if that means shipping without every feature that users can expect on day one.
“We want to get something done quickly and then we’ll treat it as iterative,” he said.
That approach follows the pattern for FitXR, which has relied on continuous updates and user feedback since its initial launch as BoxVR in 2017.
“This has been the journey of FitXR since we launched … it’s just evolved and evolved and evolved,” Cole said.
Flow Studio is also landing as part of a broader shift within the app. Cole pointed to upcoming changes in the visual design, including a move towards more realistic environments while still keeping some of the FitXR-styled elements.
At the same time, the company is thinking beyond headsets, with plans to support users in future devices and form factors. “We really want to be able to serve the customers we know so well… wherever they are,” he said.
Underneath all of this is a bigger bet on the fitness of VR itself. Cole doesn’t see the space as saturated, but it’s still early days. “It’s definitely an ups and downs at the moment… we’re growing in the size of the pie,” he said.
That thinking comes through in how FitXR approaches Flow Studio. This is not just about adding features or competing for users. It’s about keeping people engaged in VR fitness at all.
Because once that habit breaks, it’s hard to replace. When FitXR asked users what would happen if VR fitness took off, Cole said “most of them said I’m going to sit on the couch.”
After spending some time with the pre-release version of Flow Studio, it’s clearly built on an established flow training formula.
The core mechanics will feel familiar. Targets follow the existing FitXR color system, with blue on the left and yellow on the right, paired with a matching bat in each hand. That continuity helps the mode settle in quickly, especially for existing FitXR users.
The choreography isn’t as fancy or elaborate as the one Supernatural built at its peak, but it doesn’t need to be. The sessions I tried were more than enough to raise my heart rate into the red zone and sustain it. From a fitness perspective, it delivers. And like much of FitXR, it feels positioned to improve over time as the team refines what makes exercise flow.
What is more important is that full body movement is present. Flow training works because it forces you to move through space, not just hit targets. Squatting, lunging, and shifting laterally are part of the experience, and Flow Studio captures those foundations.
One area where the FitXR may have an advantage is how it handles obstacles. Instead of the triangular shape used in Supernatural, Aliran Studio uses arches that duck under or move around. It’s easier to read at a glance, which helps you stay in the rhythm without hesitation.
That can make a huge difference, especially for newer users who have struggled with interpreting gesture cues in other apps. More importantly, it’s directly related to the larger challenge Cole keeps coming back to. Not just getting people into VR fitness, but keeping them there.
If Flow Studio does what it sets out to do, it’s not just ordinary. It will be something that goes back to daily or weekly as part of the routine.
I captured a gameplay video from my time with a pre-release build of Flow Studio
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