How Hyrox built a $130 million brand by turning fitness into a marketing machine
Hyrox grew by more than 1,000% in five years, from less than 700 participants in its Hamburg debut in 2017 to some 550,000 athletes across 80-plus races in the 2025 season. That year, the company generated a reported revenue of $130 million. Until the end of 2026, Hyrox projects more than 1.3 million athletes participating … Read more