BIRMINGHAM, Ala. (WBRC) – Americans are now obsessed with protein, and nutritionists say there are several reasons for the surge. Protein-packed products now fill grocery store shelves. Instead of just protein bars and shakes, now there are protein pancakes, coffee, candy, and ice cream. “You can’t walk through a grocery store and not see the … Read more
“If you accidentally inhale chalk, you might as well hit your macros,” says the 26-year-old NutriHacks founder. (Photo: Ryan Pierse/Getty Images) Published April 1, 2026 03:16 Three months ago, a Los Angeles-based startup called NutriHacks launched its first product: Protein Chalk, a half-kilogram bag of protein-based, white chalk for climbers to use instead of traditional … Read more
Food choices for weight loss, copy space a_namenko / iStockphoto / Getty Images hide caption caption letter a_namenko / iStockphoto / Getty Images Protein for a while. From coffee chains adding it to lattes to food companies marketing protein cookies and snacks, to Health Secretary Robert F. Kennedy Jr. touting steak instead of cake, the … Read more
Protein for a while. From coffee chains adding it to lattes to food companies marketing protein cookies and snacks, to Health Secretary Robert F. Kennedy Jr. touting steak instead of cake, the noise surrounding protein can make it difficult to know what you really need. And under Kennedy, the federal government updated the Dietary Guidelines … Read more
According to IMARC Group’s latest research publication, the global milk protein market size will reach $15.9 Billion in 2025. Looking ahead, IMARC Group expects the market to reach $22.3 Billion by 2034, showing a growth rate (CAGR) of 3.72% during 2026-2034. How AI is Changing the Future of the Milk Protein Market AI-Driven Innovation in … Read more
Summary: While current weight loss blockbusters like GLP-1s focus on suppressing appetite, researchers have uncovered a completely different strategy: increasing energy expenditure by “building out” the body’s natural heat-generating tissues. The study revealed how a protein called SLIT3 acts as a “split signal” for the growth of nerve tissue and blood vessels important in brown … Read more
Whole foods like eggs, chicken, fish, milk, and soy are great sources of protein. However, people who work out regularly or vegetarians cannot find adequate protein in whole foods often reach for whey protein supplements to complete their daily protein intake and help grow lean muscle, reduce fat, and improve overall well-being. For those trying … Read more