Huffer was accused of using AI to reproduce real models without permission

Akshay Raju (left) and what he says is an AI-generated model he and others are inspired by.

New Zealand clothing brand Huffer is facing growing scrutiny over allegations it used artificial intelligence to create campaign images of former models without their knowledge or consent. Controversy was sparked by Auckland model Elijah Timmins-Scanlon, who posted a video on social media accusing the brand of using AI-generated figures. Kiwi model says streetwear label will …

Read more